Promote - Promote - Promote!

At every opportunity, you should be promoting your website. Whether you place your website address on letterhead, business cards, mailings, invoices, display it on your company's vehicles - promote! If you don't, no one else will do it for you.
Do you have a website? It's not sitting there "Under Construction" let's say for 3, 6, 9, 12 months waiting for someone you know who was gonna do it for you to save you money... well!!! You've already spent the money on the hosting and domain name - just wasting away... Think of it this way, if you spent $200 on flyers advertising your business. Would you just allow them to sit for 6 or 12 months before you sent them out?
Calculating to see if a website is worth the cost?

How much would you pay for someone to hold a sign advertising your business 7x24x365?
No vacations, not sick, always displaying your business in the best light possible? When you think of it... it is well worth the cost.
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Considering a Free hosting company?

It might not be a good idea... The hosting company has to get revenue from some source. They make it up plastering advertising - everywhere! Pop up windows, often annoying & numerous. Some of them containing adware software that is installed on the viewers computer. Alienating your website visitors.
Think about this...

Someone on the Internet is looking for your website RIGHT NOW!

Just like this message, your opportunity to convert that search into a customer will be gone while you think about a developing a website.
Got frames??? Lose 'em!

If you're using frames on your webpage(s). Lose 'em, search engines like Google cannot crawl them like a website that doesn't use frames. This means a extremely low ranking or that you'll never get found. After all, isn't that why you wanted a website to begin with.
If you want to draw business customer's to visit and stay for more than a quick bite or coffee... You need to offer Internet access. Wendy's Hamburger's promotes their FREE Internet access. With tech savvy people and electronic devices running rampant and the cost of Internet access becoming more affordable - it's one more method of holding on/drawing more customers to your business.
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Ivonne Wierink - Fotolia.com